Русский / English
Enter the query
According to research supported by Interros, 70% of Russians are ready to pay for all services online
The Financial University under the Government of the Russian Federation conducted a sociological study to determine to what extent Russians are aware of digital rights and how they relate to various digital services. The study was conducted with the participation of the Lomonosov Scientific Project and with the support of the Interros Group.

The survey showed that Russians were the most prepared for digital transformation in the field of shopping and online payments. Seventy percent (70%) of respondents are ready to switch to paying for goods and services on the Internet completely.

On average, Russians rate their knowledge of digital rights at just 2.4 points out of 5. At the same time, the best indicators were observed among men under 36 years old. Most of the respondents (about 80%) expressed a desire to increase their knowledge in the field of digital rights, while they noted popular science articles on the Internet, expert commentary and specialized online media as priority sources of information.

Interestingly, when making transactions in the digital space for users, convenience comes first, despite the possible risks. Thus, the Russians noted that they are twice as likely to pay for purchases on online marketplaces than, for example, use an electronic digital signature. At the same time, the security of the first type of operations is much lower. Among the most likely risks, respondents identified fraud and leakage of personal data.

Participants in the study also indicated that most often — 41% of the time — they receive information about digital rights and digital financial assets from relatives, friends and acquaintances. Equal proportions of respondents (31% of respondents each) emphasized the role of professional communities and Internet sources.

Unlike the digital services sector, Digital Financial Assets (DFA) and cryptocurrencies are still not fully understood by Russians. For example, only 20% of respondents clearly distinguish between DFA and cryptocurrencies, 37% of respondents do not have a specific idea, and 40% do not know what the differences between them are.

“We believe that market players should take on an educational function. Atomyze is the first Russian operator of digital financial assets. We see our role in shaping the DFA market.” commented Ekaterina Frolovicheva, General Director of Atomyze (part of the Interros Group).

In November 2022, Atomyze released the PlayBook “Digital Financial Assets: Instructions for Use” for the Finopolis forum. The book has a visual map of digital rights, checklists for issuers, investors and partners, and even recommendations on tax and accounting for the DFA.

Download PlayBook