Sustainable Tourism: Global Challenges and Discovering Russia, an international conference, will take place in Sochi from the 17th to the 20 th of October. Well-known subject-matter experts, managers of natural protected areas, specialized tour operators, experienced guides, industry representatives and environmentalists from all over the world will gather for a comprehensive discussion about challenges, opportunities and milestones on the path towards sustainable development of ecotourism in Russia and worldwide; they will also outline a plan to cooperate in order to achieve further progress.