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Norilsk Nickel Starts Stock Buyback to Implement the Digital Investor Program
From May 1 to December 31, 2023, Digital Assets Company, under an agreement with Project Services LLC, will acquire up to 0.27% of Norilsk Nickel shares to implement the Digital Investor incentive program. The value of the shares to be purchased is estimated at 6.28 billion rubles.

Digital Assets Company (not part of the Norilsk Nickel group) will become an issuer of digital financial assets (DFA), or tokens, which will later be distributed free of charge among Norilsk Nickel employees with more than a year of work experience in the company, or about 70,000 people, according to as of January 1, 2023. Each employee will receive from 2 to 10 tokens depending on the length of service. The value of the tokens is equivalent to the value of Norilsk Nickel shares and similar dividends will be accrued on them. The circulation of tokens will become possible on the Atomyze platform, the first blockchain platform that received permission from the Central Bank to issue and circulate digital financial assets in Russia.

Vladimir Potanin, the head of Interros and the president of Norilsk Nickel, said in an interview with RBC in September 2022 that he plans to implement the principle of "people's capitalism" in Norilsk Nickel: “The idea is, in a sense, to restore some historical justice: when Norilsk Nickel was privatized [in 1994], about 25% of the shares belonged to employees. But, unfortunately, employees were not able to take full advantage of this kind of investment, many sold these shares. I would like to restore this historical justice.”